100% current and time-sensitive information for an international audience!
What if your materials need to be released no earlier than midnight -- the quarterly earnings statement, the grand prize winner, the press kit for the much-anticipated film, the merger news? Well, you sent out the materials to the press with the "Do-not-release-before-such-and-such-time" statement and hope for the best. Now the information can be made available at midnight or any time you specify, with all related materials such as photographs, tables, charts, etc. released at exactly the same time. No brochure, radio spot, newspaper or TV/cable ad can sustain or refresh your message as can a web site. To retain your customers you need to keep them informed about the latest news, activities, events and services. Your web must also change to cater to your users' changing needs. You can even attach your web page to a database that customizes the page's output to a database you can change as many times in a day as you need. No printed piece can match this flexibility. Thus having a web site and being able to update it any time allows you to compete with your largest competitors on an equal footing.